Channel strategy
Which platforms, for which audience, doing which job — and which ones you should stop paying for.
Content & Social
Social Media Marketing & Management
Channels run like a product
Strategy, content and day-to-day management across Instagram, LinkedIn, Facebook and YouTube — measured on what it contributes to pipeline, not on follower count.
Film and social engines that earn attention before asking for anything.
The honest version
The problem with how this is usually done
Most briefs for Social Media Marketing & Managementarrive already shaped by the last agency’s reporting template. We start by disagreeing with the shape.
Social is where marketing budgets quietly leak, because the work is visible and the results are not.
We run channels against a stated job: awareness for a launch, credibility for a B2B buying committee, or direct response for a storefront. Content is produced in batches from a documented calendar, community management carries response-time targets, and reporting connects posts to sessions, leads and revenue instead of stopping at reach. Follower growth is a side effect we will happily take, never the target.
What changes
The outcomes this is bought for.
Every line below is something we have produced on a live Social Media Marketing & Management programme and will forecast for yours — with the assumptions written down, so you can hold us to them.
A stated commercial job per channel, not a blanket presence
Content batched from a calendar, so nothing is made the night before
Community management with published response-time targets
Reporting that ends at pipeline, not at impressions
Deliverables
What actually arrives, and when.
The 4 items below appear verbatim in the statement of work, each with a named owner and a date. Anything outside this list is quoted separately before it starts, never after.
Content calendar and production
A month of statics, carousels, reels and copy planned, produced and scheduled ahead of time.
Community management
Comments, DMs and reviews handled inside agreed hours, with an escalation path for anything that needs you.
Monthly report
What we published, what it earned, what underperformed and what changes — tied back to sessions and leads.
Runs well alongside
The disciplines that make this one work harder.
Nothing here is an upsell for its own sake — these are the services that most often sit in the same pod as Social Media Marketing & Management, sharing the same target and the same weekly review.
Performance
Performance & Digital Marketing
Paid media judged on revenue
Google and Meta campaigns built around an acquisition cost you can defend to a finance team, rather than a platform-reported ROAS screenshot.
Explore the service
Explore Performance & Digital MarketingCreative
Graphic Design & Creative Solutions
Brand systems, not one-off files
Identity, packaging, print and campaign design built as a system with rules, so the hundredth asset still looks like it belongs beside the first.
Explore the service
Explore Graphic Design & Creative SolutionsContent & Social
Corporate Films & Brand Videos
Film that earns its runtime
Brand films, founder stories, testimonials and product videos produced end to end — briefed from what the business needs to prove, not from a moodboard.
Explore the service
Explore Corporate Films & Brand VideosSocial Media Marketing & Management questions
The things clients ask before signing.
Answered by the strategists who run this discipline day to day, not by a sales team reading from a deck.
Still holding a question this does not answer?
Ask the strategist who would actually run the work. First response inside four business hours, or call +91 93304 04914.
Ask us directlyAlmost certainly not. Most businesses do better running two channels properly than five badly, and part of our first month is usually recommending what to drop.
The next step
Let’s put Social Media Marketing & Management to work.
Tell us the number you need to hit next quarter. Inside five working days you get a Social Media Marketing & Management plan, the forecast behind it and the named people who would run it — before a rupee changes hands.
First response inside 4 business hours · 15 specialists on one floor in Kolkata