Account audit and rebuild
Structure, bidding, audiences and negative lists reviewed line by line, then rebuilt with a naming convention you can navigate without us.
Performance
Performance & Digital Marketing
Paid media judged on revenue
Google and Meta campaigns built around an acquisition cost you can defend to a finance team, rather than a platform-reported ROAS screenshot.
Paid media managed to a blended acquisition cost you can defend.
The honest version
The problem with how this is usually done
Most briefs for Performance & Digital Marketingarrive already shaped by the last agency’s reporting template. We start by disagreeing with the shape.
Most accounts we inherit are not badly optimised — they are optimising for the wrong number.
Platform ROAS counts a view-through as a sale; your bank account does not. We rebuild the account around one blended target, instrument the funnel so every conversion traces back to a campaign, keyword and creative, then run structured tests instead of daily bid fiddling. Budgets move weekly against evidence. Where the honest answer is to spend less, we say so — and you keep the account structure and the measurement either way.
What changes
The outcomes this is bought for.
Every line below is something we have produced on a live Performance & Digital Marketing programme and will forecast for yours — with the assumptions written down, so you can hold us to them.
One blended acquisition cost everyone in the business agrees on
Conversion tracking that survives iOS, consent mode and ad blockers
Weekly budget reallocation against tested evidence, not gut feel
Creative and landing pages tested as a pair, because they fail as one
Deliverables
What actually arrives, and when.
The 4 items below appear verbatim in the statement of work, each with a named owner and a date. Anything outside this list is quoted separately before it starts, never after.
Measurement setup
GA4 and the Google and Meta conversion APIs wired to server-side events, so the numbers in the platform and the numbers in your CRM finally agree.
Testing calendar
A running queue of creative, audience and landing-page tests, each with a stated hypothesis and a decision date attached.
Monthly performance review
What was spent, what it returned, which experiments failed and what changes next month. The failures are listed first.
Runs well alongside
The disciplines that make this one work harder.
Nothing here is an upsell for its own sake — these are the services that most often sit in the same pod as Performance & Digital Marketing, sharing the same target and the same weekly review.
Growth
Lead Generation & Marketing Strategy
A pipeline sales will actually work
Full-funnel demand programmes — ICP, offer, channels, nurture and handover — built so the leads reaching sales are ones they are willing to call.
Explore the service
Explore Lead Generation & Marketing StrategyContent & Social
Social Media Marketing & Management
Channels run like a product
Strategy, content and day-to-day management across Instagram, LinkedIn, Facebook and YouTube — measured on what it contributes to pipeline, not on follower count.
Explore the service
Explore Social Media Marketing & ManagementEngineering
CRM
One record of the customer
CRM selection, setup, migration and automation — so every call, form, ad click and invoice lands on one timeline your team will actually keep updated.
Explore the service
Explore CRMPerformance & Digital Marketing questions
The things clients ask before signing.
Answered by the strategists who run this discipline day to day, not by a sales team reading from a deck.
Still holding a question this does not answer?
Ask the strategist who would actually run the work. First response inside four business hours, or call +91 93304 04914.
Ask us directlyNo. We are paid for the work, not the budget, so there is never a reason for us to tell you to spend more than the maths supports. The platforms bill you directly.
The next step
Let’s put Performance & Digital Marketing to work.
Tell us the number you need to hit next quarter. Inside five working days you get a Performance & Digital Marketing plan, the forecast behind it and the named people who would run it — before a rupee changes hands.
First response inside 4 business hours · 15 specialists on one floor in Kolkata