We engineermarket share.demand.

Two working sessions with the people who own revenue, plus read-only access to your ad accounts, analytics and CRM. We map the full journey from first impression to cash collected, and mark every point where the data stops or contradicts itself. You leave with a written account of what we found, including the parts that are unflattering. Nothing is proposed until this is agreed.

• Commercial discovery brief
• Data and tracking health report
• Unit economics baseline

We interview six to ten of your customers and, where possible, two lost deals. In parallel we pull share of search, competitor creative libraries, marketplace rank and keyword demand for the whole category. The output is a picture of where demand already exists versus where it has to be manufactured. This is the step that most often changes the plan.

• Customer interview synthesis
• Competitive and share-of-search analysis
• Demand and keyword landscape

We pick the single constraint on growth and build the programme around removing it. Channels, messaging and budget are allocated against a forecast that carries confidence ranges, not a straight line. We also name what we will not do this quarter, which is usually the harder conversation. Your leadership signs off before a rupee moves.

• Growth strategy on one page
• Channel mix and budget model
• Messaging and positioning framework

The strategy becomes a dated backlog with an owner on every line, ours or yours. We agree the measurement plan first — events, conversion definitions and the one dashboard everyone will argue from. Dependencies on your engineering, legal or supply teams are surfaced now rather than in week six. The pod, the ritual calendar and the escalation path are fixed here.

• Sequenced 90-day roadmap
• Measurement and attribution plan
• RACI and communication cadence

Design starts from the conversion moments identified in discovery and works outwards to the brand system. We produce real screens with real copy and real data, never grey boxes. Every ad concept ships as a testable hypothesis with a named hook, and every page is prototyped before a line of code exists. Two review rounds are built into the schedule.

• Design system and component library
• High-fidelity prototypes
• First creative concept batch

We build in weekly increments against the agreed backlog, on your repository or ours. Sites ship as Next.js applications with server rendering, structured data and Core Web Vitals budgets enforced in CI. Integrations to CRM, warehouse and ad platforms are written and tested here rather than bolted on at launch. You see a deployed preview environment every Friday.

• Production application and infrastructure
• Integrated CRM and data pipelines
• Weekly preview deployments

Functional, cross-browser and device testing runs alongside an accessibility audit against WCAG 2.2 AA. Tracking is validated event by event in a staging environment, then reconciled against a test purchase or a test lead end to end. Load and Core Web Vitals are measured on real hardware, not a laptop on office wifi. Defects are triaged as blocking or not, and blocking ones stop the launch.

• QA and accessibility audit report
• End-to-end tracking validation
• Performance and load benchmarks

Media launches at a deliberately conservative budget while signal is validated against real conversions. Redirects, canonical tags and search console migration are handled the same day for any site move. We run a 48-hour watch window with the pod on call and a documented rollback path. Nothing scales until the numbers agree with the plan.

• Go-live and rollback runbook
• Live campaign and tracking sign-off
• 48-hour launch monitoring log

Budgets step up in controlled increments while we watch marginal return rather than blended averages. New channels are added one at a time so their contribution is legible, and geo holdout tests keep attribution honest. Creative volume rises to match spend because fatigue, not targeting, is what caps most accounts. You get a weekly written read on what moved and what we are doing next.

• Weekly performance narrative
• Incrementality and holdout test results
• Scaled channel and creative plan