Sugar Free festive campaign
Anmol
A Durga Puja gate and pack lockup in Bengali, built so the health claim reads at pandal distance rather than at arm's length.
The build portfolio
Work that shipped, not concepts.
Packaging, press, identity, campaign, social and web — every piece on this page shipped for a paying client. Design work has to be looked at, so the images come first and the caption only says what the piece had to do. No concepts, no spec work, nothing built to win an award.
- Pieces published
- 36Pieces published
- Disciplines
- 6Disciplines
- Brands named
- 6+Brands named
- Where it is made
- KolkataWhere it is made
[01] The reel
The whole shelf, side by side.
Keep scrolling — the track moves with you. Filter by discipline in the gallery below.
Campaign
Be The Art. Wear The Art.
Sasya
A wearable-art campaign where the garment and the backdrop are the same artwork, so the product cannot be cropped out of its own advertising.
Wearable-art key visual
Sasya
The hero frame for the launch, art-directed so a single image could carry outdoor, press and social without a reshoot.
Print and pattern suite
Sasya
The textile prints turned into a brand pattern library, so packaging, signage and social all draw from the same set.
Campaign poster series
Sasya
A poster run in three colourways, each holding the same lockup so the series reads as one campaign across a shopfront.
Editorial fashion spread
Raj Mahtani
A jewellery spread laid out for a glossy, where the typography has to stay quiet enough to let the pieces carry the page.
Residential launch press ad
A full-page property launch built around one open-sky image, because a press ad competing with a newspaper needs air, not features.
Bengali newspaper campaign
Retail press in Bengali, typeset so the offer survives newsprint dot gain and still reads at a glance.
Phase II launch announcement
Rajat Primarc
A phase-launch announcement where the price point and the phase number had to be the two things a reader took away.
Gifting box structure
A sweet-box system in two structures and one palette, designed to stack cleanly on a counter and photograph well on a phone.
Masala snack range
PRAN
Masala Muri and Masala Chidwa packs built on one grid, so the range reads as a family on a crowded shelf.
Three-SKU beverage range
A flavour range differentiated by colour block alone, so a shopper finds the variant without reading a word.
Filled-confectionery packs
Confectionery packaging where the cutaway product shot does the selling and the type stays out of its way.
Aerosol can design
A can wrap designed on the cylinder rather than the flat, so the artwork resolves from any angle on shelf.
Rider range launch
Product and lifestyle shot as one campaign, so the range and the reason to buy it arrive in the same frame.
Marie biscuit pack
A mass-market biscuit wrapper where the only jobs are appetite appeal and legibility at arm's length.
Bengali wordmarks
Logotypes drawn in Bengali script, where the letterform has to carry the brand because a Latin fallback will not.
Logotype explorations
Mark routes explored side by side, so the client chooses a direction rather than reacting to a single option.
Group identity marks
Three sibling marks for one group, drawn to sit together on a letterhead without any one shouting over the others.
Stationery system
Letterhead, envelope and card built from one grid, so the identity survives being printed by three different vendors.
Business card system
A card layout that holds up across a whole company, with a hierarchy that works for a founder and a field executive alike.
Correspondence suite
A high-contrast stationery set where the brand colour does the identifying and the type stays functional.
Corporate stationery
Polar
Envelope and collateral for a consumer-durables brand, built so the mark reads at postal scale.
Identity mark and cards
A gradient mark tested against its own business card first, because that is where most marks fall apart.
Corporate diary covers
Year-book and diary covers in foil and deboss, where the finish carries the whole design.
Illustrated mask series
An illustration set built on one construction grid, so four very different characters still read as one family.
Your Hair, Your Identity
A silhouette-led campaign where the hairstyle is the entire message, so it works without a single product shot.
Seasonal product campaign
Polar
A Bengali seasonal run where one product shot is re-lit three ways rather than reshot for each execution.
Diwali campaign
Polar
A festive greeting built from a single long-exposure sparkler frame, so the brand appears without shouting over the occasion.
Social content system
A month of posts designed as a grid rather than as nine separate files, so the feed reads as a composition.
Property social calendar
Residential launches and project updates templated, so a new phase becomes a swap rather than a redesign.
Festive social series
Occasion posts where the brand asset is deliberately small, because a festive greeting that sells reads as an ad.
Awareness campaign series
Conservation and awareness posts built on strong single images, with copy short enough to survive a thumb.
Blacktop & Beyond
An off-road brand site designed mobile-first, with the hero built to survive a slow connection rather than a showreel.
Pro Alert
A personal-safety product site where the colourway selector had to work as the primary navigation.
Mustard oil brand site
A food brand storefront built around illustration, so provenance carries the page where photography would look generic.
Filter the full gallery by discipline below.
[02] The gallery
Every piece, filtered by what it is.
6 disciplines across 36 pieces — filter to the one you are hiring for.
36 pieces shown.
Sugar Free festive campaign
CampaignAnmol
A Durga Puja gate and pack lockup in Bengali, built so the health claim reads at pandal distance rather than at arm's length.
Be The Art. Wear The Art.
CampaignSasya
A wearable-art campaign where the garment and the backdrop are the same artwork, so the product cannot be cropped out of its own advertising.
Wearable-art key visual
CampaignSasya
The hero frame for the launch, art-directed so a single image could carry outdoor, press and social without a reshoot.
Print and pattern suite
Brand & identitySasya
The textile prints turned into a brand pattern library, so packaging, signage and social all draw from the same set.
Campaign poster series
CampaignSasya
A poster run in three colourways, each holding the same lockup so the series reads as one campaign across a shopfront.
Editorial fashion spread
Print & editorialRaj Mahtani
A jewellery spread laid out for a glossy, where the typography has to stay quiet enough to let the pieces carry the page.
Residential launch press ad
Print & editorialA full-page property launch built around one open-sky image, because a press ad competing with a newspaper needs air, not features.
Bengali newspaper campaign
Print & editorialRetail press in Bengali, typeset so the offer survives newsprint dot gain and still reads at a glance.
Phase II launch announcement
Print & editorialRajat Primarc
A phase-launch announcement where the price point and the phase number had to be the two things a reader took away.
Gifting box structure
PackagingA sweet-box system in two structures and one palette, designed to stack cleanly on a counter and photograph well on a phone.
Masala snack range
PackagingPRAN
Masala Muri and Masala Chidwa packs built on one grid, so the range reads as a family on a crowded shelf.
Three-SKU beverage range
PackagingA flavour range differentiated by colour block alone, so a shopper finds the variant without reading a word.
Filled-confectionery packs
PackagingConfectionery packaging where the cutaway product shot does the selling and the type stays out of its way.
Aerosol can design
PackagingA can wrap designed on the cylinder rather than the flat, so the artwork resolves from any angle on shelf.
Rider range launch
CampaignProduct and lifestyle shot as one campaign, so the range and the reason to buy it arrive in the same frame.
Marie biscuit pack
PackagingA mass-market biscuit wrapper where the only jobs are appetite appeal and legibility at arm's length.
Bengali wordmarks
Brand & identityLogotypes drawn in Bengali script, where the letterform has to carry the brand because a Latin fallback will not.
Logotype explorations
Brand & identityMark routes explored side by side, so the client chooses a direction rather than reacting to a single option.
Group identity marks
Brand & identityThree sibling marks for one group, drawn to sit together on a letterhead without any one shouting over the others.
Stationery system
Brand & identityLetterhead, envelope and card built from one grid, so the identity survives being printed by three different vendors.
Business card system
Brand & identityA card layout that holds up across a whole company, with a hierarchy that works for a founder and a field executive alike.
Correspondence suite
Brand & identityA high-contrast stationery set where the brand colour does the identifying and the type stays functional.
Corporate stationery
Brand & identityPolar
Envelope and collateral for a consumer-durables brand, built so the mark reads at postal scale.
Identity mark and cards
Brand & identityA gradient mark tested against its own business card first, because that is where most marks fall apart.
Corporate diary covers
Print & editorialYear-book and diary covers in foil and deboss, where the finish carries the whole design.
Illustrated mask series
Print & editorialAn illustration set built on one construction grid, so four very different characters still read as one family.
Your Hair, Your Identity
CampaignA silhouette-led campaign where the hairstyle is the entire message, so it works without a single product shot.
Seasonal product campaign
CampaignPolar
A Bengali seasonal run where one product shot is re-lit three ways rather than reshot for each execution.
Diwali campaign
CampaignPolar
A festive greeting built from a single long-exposure sparkler frame, so the brand appears without shouting over the occasion.
Social content system
SocialA month of posts designed as a grid rather than as nine separate files, so the feed reads as a composition.
Property social calendar
SocialResidential launches and project updates templated, so a new phase becomes a swap rather than a redesign.
Festive social series
SocialOccasion posts where the brand asset is deliberately small, because a festive greeting that sells reads as an ad.
Awareness campaign series
SocialConservation and awareness posts built on strong single images, with copy short enough to survive a thumb.
Blacktop & Beyond
WebAn off-road brand site designed mobile-first, with the hero built to survive a slow connection rather than a showreel.
Pro Alert
WebA personal-safety product site where the colourway selector had to work as the primary navigation.
Mustard oil brand site
WebA food brand storefront built around illustration, so provenance carries the page where photography would look generic.
[03] What the studio makes
Six disciplines, 36 pieces, one review bar.
The same small team on the Salt Lake floor ships the client work on this page and the SaaS platforms we sell — which is the only reason we can quote a fortnight for something most agencies subcontract.
09 builds
Brand & identity
Marks, wordmarks and the stationery systems that carry them.
06 builds
Packaging
Structures and wraps designed to be found on a crowded shelf.
06 builds
Print & editorial
Press, spreads and finishes made for paper, not for a screen.
08 builds
Campaign
Key visuals and series built to run across every placement.
04 builds
Social
Content systems designed as a grid rather than as loose files.
03 builds
Web
Sites designed mobile-first and built to load on a real connection.
How a build runs
- One team from kickoff to production
- The designer who drew the screen sits beside the engineer who builds it and the analyst who instruments it. Nothing is handed to a delivery team you have not met.
- A measurement plan before a single screen
- Every build states the number it exists to move, and the events that prove it, before design starts. A redesign judged on taste is a redesign nobody can defend.
- Shipped in fortnightly increments
- You see working software every two weeks on a real URL, not a Figma prototype at the end of a quarter. Scope changes are priced in the open.
- You own the repository from day one
- Code lands in your organisation, not ours. Handover is a permission change, not a negotiation — and every build leaves with its runbook.
Brands in this portfolio
Named where we are free to name them. The rest of the work was delivered through an agency or has not been cleared for attribution, so it is described by what it is instead.
- Anmol
- Sasya
- Raj Mahtani
- Rajat Primarc
- PRAN
- Polar
The next step
Have something that needs building?
Send us the problem rather than the spec. You get a scope, a fortnight-by-fortnight plan and a fixed price within five working days — and an honest answer if what you need is a fix, not a rebuild.
First response inside 4 business hours · 15 specialists on one floor in Kolkata