ICP and offer definition
Who we are targeting, what problem the offer solves for them, and the objections the funnel has to answer along the way.
Growth
Lead Generation & Marketing Strategy
A pipeline sales will actually work
Full-funnel demand programmes — ICP, offer, channels, nurture and handover — built so the leads reaching sales are ones they are willing to call.
Demand programmes measured in qualified pipeline, not form fills.
The honest version
The problem with how this is usually done
Most briefs for Lead Generation & Marketing Strategyarrive already shaped by the last agency’s reporting template. We start by disagreeing with the shape.
Lead generation goes wrong at the join between marketing and sales far more often than at the top of the funnel.
We start with the ideal customer profile and the offer, then design the funnel backwards from what a salesperson needs for a useful first conversation. Qualification criteria are agreed with sales in writing, routing and response times are instrumented, and nurture picks up everyone who is not ready yet. The number we report is qualified pipeline, because volume without qualification is just a bigger inbox.
What changes
The outcomes this is bought for.
Every line below is something we have produced on a live Lead Generation & Marketing Strategy programme and will forecast for yours — with the assumptions written down, so you can hold us to them.
Qualification criteria agreed with sales before a rupee is spent
Routing and response times measured, because speed decides most deals
Nurture for the majority who are interested but not ready
Reported as qualified pipeline, not raw form fills
Deliverables
What actually arrives, and when.
The 4 items below appear verbatim in the statement of work, each with a named owner and a date. Anything outside this list is quoted separately before it starts, never after.
Funnel and landing pages
Purpose-built pages and forms for each campaign, tested against each other rather than launched on instinct.
Nurture and automation
Email and WhatsApp sequences that keep unready leads warm and hand them back when their behaviour says they are ready.
Sales handover and reporting
CRM fields, routing rules, response-time targets and a dashboard both teams read from — so nobody argues about whose number is right.
Runs well alongside
The disciplines that make this one work harder.
Nothing here is an upsell for its own sake — these are the services that most often sit in the same pod as Lead Generation & Marketing Strategy, sharing the same target and the same weekly review.
Performance
Performance & Digital Marketing
Paid media judged on revenue
Google and Meta campaigns built around an acquisition cost you can defend to a finance team, rather than a platform-reported ROAS screenshot.
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Explore Performance & Digital MarketingEngineering
CRM
One record of the customer
CRM selection, setup, migration and automation — so every call, form, ad click and invoice lands on one timeline your team will actually keep updated.
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Explore CRMEngineering
Website Design & Development
Sites built to convert and to last
Marketing sites, storefronts and landing pages designed around the action a visitor has to take, then built to load fast on an Indian mobile connection.
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Explore Website Design & DevelopmentLead Generation & Marketing Strategy questions
The things clients ask before signing.
Answered by the strategists who run this discipline day to day, not by a sales team reading from a deck.
Still holding a question this does not answer?
Ask the strategist who would actually run the work. First response inside four business hours, or call +91 93304 04914.
Ask us directlyWhatever you and your sales team define it as — in writing, in the first fortnight. If that definition does not exist yet, building it is part of the work.
The next step
Let’s put Lead Generation & Marketing Strategy to work.
Tell us the number you need to hit next quarter. Inside five working days you get a Lead Generation & Marketing Strategy plan, the forecast behind it and the named people who would run it — before a rupee changes hands.
First response inside 4 business hours · 15 specialists on one floor in Kolkata